Adds new Article 9, “Entertainment Event Ticket Sales and Resales,” to GS Chapter 75 consisting of the following provisions reorganized as follows:

GS 75-44(a) is recodified as GS 75-151, to be titled “Definitions."

GS 75-44(b) is recodified as GS 75-152, to be titled "Ticket price transparency."

GS. 75-44(c) is recodified as GS 75-157, to be titled "Enforcement."

Makes the following changes to Article 9 of GS Chapter 75 as amended by the act. Adds bot, clearly and conspicuously disclose, entertainer, fan club, speculative ticket, and ticketing link website to the definitions provisions. Modifies reseller, secondary ticket agent, and resale. Makes organizational and technical changes. Makes conforming changes to GS 75-152. Provides for new clear and conspicuous disclosures to the consumer pertaining to the seat location and whether the ticket is a resale ticket, as described. Prohibits, in GS 75-154, speculative ticket sales and reselling more than one copy of the same ticket to an entertainment event in new GS 75-153. Prevents a ticket reseller or secondary ticket seller from purchasing or selling a ticket through a fan club ticket presale or fan club program unless authorized by the fan club. Prevents a ticket issuer, reseller, or secondary ticket exchange from reselling a ticket before it has been made available to the public through the ticket's initial sale, unless it is authorized by an entertainer, venue, or event organizer. Provides for circumstances under which the ticketing websites can use branding and intellectual property in GS 75-155. Prevents a person from using a bot to perform any of the four described actions in GS 75-156, including purchasing tickets for any single internet ticket sale or circumventing or disabling electronic queues, waiting periods, security measures, access control systems, or any other control or measure used to facilitate authorized entry to an event.

Expands the penalties authorized for violation of the Article to include civil penalty of up to $15,000 per day that a violation has occurred and the greater of (1) $1,000 or (2) five times the total ticket price, per ticket listed, advertised, sold, or resold in violation of the Article. If a court finds that a violation of this Article was willful, authorizes the court to impose an additional civil penalty of $10,000 per ticket sold or resold in violation of the Article. Requires the Attorney General to report no later than August 1 of each year, to the specified NCGA committee on the number and types of enforcement actions taken pursuant to this Article; requires a copy to be made available to the public on the Department of Justice's website.

Effective October 1, 2026, and applies to tickets sold on or after that date.

Effective July 1, 2026, appropriates $250,000 in recurring funds from the General Fund to the Department of Justice to be allocated to the Attorney General starting in 2026-27 to create one or more FTE positions to support enforcement.