Reorganizes portions of GS 75-44 into GS 75-151 (definitions; enforcement) and portions of GS 75-44 into GS 75-152 (ticket price transparency) and places them in new Article 9, Live Event Ticket Sales and Resales of GS Chapter 75. Makes the following changes to those provisions.

Amends GS 75-151 by making technical changes to reflect the reorganization.

Enacts new GS 75-153 prohibiting a ticket issuer from restricting or hindering the ability of a purchaser who has purchased a ticket from a ticket issuer from: (1) reselling a ticket independently of the primary ticket seller or any secondar ticket exchange that the issuer owns or is affiliated with; or (2) reselling a ticket on the secondary ticket exchange of the purchaser’s choosing. Prohibits ticket issuers from requiring minimum or maximum prices for the ticket resale. Prohibits the issuer from sanctioning, discriminating against, or denying a purchaser admission to an event, deny rights to bundled services tickets, or otherwise discriminating against a secondar ticket exchange seller or purchaser because the ticket was resold, gifted, or purchased as resold ticket. Requires electronic tickets to be delivered within 72 hours of order confirmation, unless the event is sooner, in which case it must be delivered as soon as reasonably possible.

Enacts new GS 75-154 prohibiting a secondary ticket exchange from using a website address that contains the name of or a name similar to the name of the event, performer, or event venue.

Effective October, 1, 2025.