Includes whereas clauses. 

Part I.

Enacts GS 75-45 making it a deceptive or unfair practice under state law when a person or entity makes or disseminates a public advertisement that indicates the person or entity provides abortions or emergency contraceptives, or provides referrals for abortions or emergency contraceptives, when the person or entity reasonably should know that the person or entity does not provide those services. Deems public advertisements in violation of the statute a general business dealing for which the learned profession exception of GS 75-1.1(b) does not apply regardless of professional licensure under GS Chapter 90. Makes the Attorney General responsible for complaints alleging violations and provides requirements for complaint instructions, guidance and forms. Requires the Attorney General to give 10 days' notice to a person or entity of an alleged violation within which the person or entity has 10 days to correct the violation. Permits the Attorney General to initiate a civil action if the person or entity does not respond within 10 days of notice. Lists four types of relief available, in addition to civil penalties, including an order requiring the person or entity to post notice inside the advertised premises statements that there are not any licensed medical practitioners on staff at the location, or abortion care, emergency contraception, or referrals for those services are or are not offered at the location. Requires the court award to a prevailing plaintiff attorneys' fees and cost, compensatory and punitive damages, and authorizes the court to issue injunctive and declaratory relief. Establishes a range for civil penalties that may be awarded, ranging from $500 to $5,000 per violation. Applies to advertisements published on or after October 1, 2025.

Part II.

Directs the Department of Health and Human Services (DHHS) to evaluate the unmet health and resource needs of pregnant women in the State and the impact of crisis pregnancy centers on the ability of clients to obtain healthcare information and timely access to a comprehensive range of reproductive and sexual healthcare services in alignment with their needs and support their personal decision making. Defines crisis pregnancy center (center) as a nonprofit organization that holds itself out as a healthcare facility that provides care for pregnant women and other clients; excludes a hospital, ambulatory surgical facility, or clinic that performs abortions. Details 12 required components of the study, including (1) compiling a list of centers operating in the State that receive State-funded grants or direct appropriations; (2) the total amount of State and federal funds or subsidies each center received over the last five years; (3) the services provided and most common at each center; (4) the nature of the information provided to clients or potential clients at centers and the nature of the information included in centers' operational manuals, handbooks and guidelines relating to the provision of health services; and (5) the number of State-certified medical professionals on staff or volunteering at each center, the number of those providing medical services or counseling on site, and the information provided to clients about the presence of professional staff or volunteers. Requires DHHS to complete the study and report to the specified NCGA committee and division by May 1, 2026.

Appropriates $250,000 in nonrecurring funds to DHHS for 2025-26 to complete the directed evaluation. Authorizes DHHS to use the funds to hire a consultant to assist with the evaluation and report. Effective July 1, 2025.