Appropriates $3 million in recurring funds for 2019-20 from the General Fund to the Department of Commerce to be transferred to the nonprofit corporation with which the Department has contracted under GS 143B-431.01(b). Requires specified amounts of the funds to be used for marketing and advertising for domestic travel and tourism to the state; marketing and advertising for international travel and tourism to the state; operations, research, and staffing costs; and marketing and advertising for sporting events and events attracting retirees to the state. Effective July 1, 2019.