Amends GS 18C-114 by requiring the North Carolina State Lottery Commission (Commission) to ensure that (1) advertising that states a total of payments to be paid over a period of time also states the present value, (2) advertising that states probability of winning a prize cannot omit the value of the lowest prize to be won, (3) advertising that states the odds of winning must at least disclose the odds of winning the prize with the largest value, and (4) no advertising or sponsorship can take place in connection with any high school or collegiate sport or sporting event.

Amends GS 18C-130, limiting the types of lottery games that can be used by the Commission to those used on or before December 31, 2012, unless the General Assembly approves otherwise. Prevents the use of cartoon characters in games using tickets whether or not the primary appeal is to minors.  Prohibits the use of unfair information in advertising. Requires the Commission to post on its website the tabulations of the estimated number of prizes and estimated odds of winning each prize. Requires the University of North Carolina (UNC) to develop and make available to the Department of Public Instruction professional development and course materials explaining lottery probabilities and other mathematical features. These materials should be developed with an eye towards inclusion in high school civics and mathematics courses. UNC will also complete research on the patterns of lottery participation and lottery ticket sales, including socioeconomic factors of each.

Amends GS 18C-132(a) to prohibit lottery advertising or winning number announcements from referencing the role of the required accountant or auditor in lottery drawings.

Amends GS 18C-172(c) to require the Lottery Oversight Committee to study lottery advertising and marketing for compliance with GS 18C.

Amends GS 18C by adding a new  GS 18C-174, establishing Wake County as the venue for any civil action under GS 18C or for any civil action under GS 75C for violation of GS 18C. Also adds new  GS 18C-104, making North Carolina State Lottery the only name by which the North Carolina State Lottery can be known as in advertising.

Amends GS 18C-162(c) and GS 18C-164 by replacing references to the Education Lottery Fund or Education Lottery Reserve Fund with Lottery Special Fund or Lottery Reserve Fund.

Amends GS 18C-152(c), making technical and clarifying changes. Also requires Commission contractors to disclose demographic data for its employees. If 20% (was, 25%) of the contract is subcontracted, the contractor must also disclose demographics for the subcontractor's employees.

Effective July 1, 2013, with new venue requirements not affecting pending litigation.