Appropriates $12 million from the General Fund to the Department of Commerce (Department) in nonrecurring funds for the 2016-17 fiscal year, to be used to promote tourism and expansion of foreign investment and interest in the state by investing domestically and internationally in promotion of sports events, film tourism, retirement destination advertising, and other activities designed to increase the effective geographic reach of activities, positioning the State as a preferred destination for travelers.  

Directs that the funds are to be used primarily for media purchases for marketing and advertising campaigns on television, online video, and print, expansion of direct-to-consumer promotion in established markets, and international marketing. Provides that other permissible uses of the funds include contracting with research firms to assess image and awareness and identify the anticipated return on investment for advertising campaigns, ongoing analytics activities to track efficiency of owned and paid digital media investment in generating arrivals in the State, identification and prioritization of geographic areas and audience segmentation by interest showing greatest growth potential for tourism in the State, efforts directed toward retirement, sports events recruitment, and film tourism, and additional development and deployment of online tourism efforts of the state, including social media strategy.  Directs the Department, of the funds appropriated in the act, to ensure the funds are allocated as specified for domestic marketing and advertising, international marketing and advertising, sports events marketing and advertising, retiree attraction marketing and advertising, and film tourism marketing and advertising. 

Requires the Department to report on the use of all funds appropriated in the act to the Joint Legislative Economic Development and Global Engagement Oversight Committee and the Fiscal Research Division by October 1, 2017. Requires the report to include an executive summary of any research or analytics performed, including resultant changes in strategy, and all identified returns on investment, including tourism gains itemized by geographic area, audience segmentation by market, and use of funds designations given in the act and gains in efficiency of tourism advertising in generating arrivals in the State.

Effective July 1, 2016.